04Implementing

= Implementation Plan  =

The advertisement will be distributed via the Internet mainly through the Apple Website. It would also be broadcasted on YouTube since it is a form of free advertisement it would only be beneficial to the business to use. The YouTube video would provide a link to the Apple Website and the App Store where the consumer can then purchase the SocialCloud application. The conversion method that would be most appropriate in this situation would be parallel as we can continue to run some of the current advertisements at the same time as running the one for the SocialCloud application. This also applies to when new applications come out with advertisements it doesn’t mean that we have to stop showing the SocialCloud advertisement. If the advertisement was to be implemented through television, there would be other factors that need to be considered like the cost of playing the advertisement, which will determine how long we can run the advertisement for. Since it is and online method, it is relatively free to run, especially since we are running it though our own website and YouTube with would not cost the company anything. The only extra cost would be if we paid an external company (e.g. Google) to advertise for us. In the case of Google, they could make any searches related to the application SocialCloud return our YouTube video and our website on the top of the list to encourage people to view it.